Staff Writer - Dallas Business Journal
Girl Scouts of Northeast Texas will take center stage at the State Fair of Texas this year with an exhibit that celebrates the organization's 100th anniversary by exploring Girl Scouts of past, present and future.
The Girl Scouts 100th Anniversary Experience Exhibition is under construction now in the Hall of State. The exhibit, which takes up the entire Hall, will be a high-tech, interactive experience and will include a life-size cookie box, fried Samoas and a virtual troop and campfire, among other treats.
The exhibit is for all fairgoers, not just Girl Scouts, said Colleen Walker, CEO of Girl Scouts of Northeast Texas.
The exhibit not only will put girls around a virtual campfire, but it will also put them at the head of a boardroom table so they can picture themselves in a position of leadership and power, Walker said. The Girl Scouts are partnering with companies such as Texas Instruments and AT&T on programs to spur girls' interest in fields in STEM (Science, Technology, Engineering and Math).
A digital replica of Girl Scouts’ founder Juliette Gordon Low’s home, as it was in 1912 in Savannah, Ga., will also be part of the exhibit, as will a mobile app scavenger hunt.
The $2 million exhibit has been two years in the making and will have events staged over 30 days. It's created and produced by Dallas-based event production and messaging company Corporate Magic and presented by AT&T Inc. (NYSE: T).