Tanya Gazdik, Marketing: Automotive
Who says car toys are just for boys? This fall, Ford Girls’ Fast Track Races is proving cars can be toys for every kid.
In a video from Ford Motor Co. to promote the effort, little boys are handed plastic tea cups while the girls receive toy cars. The boys are incredulous, exclaiming “these are girls’ toys!”
It’s supposed to be cute, but I can’t help but cringe. The differences between boys and girls seem more pronounced today than ever before. It’s hard to say who is responsible, but more girls seem to wear pink and worship Barbie and want to be princesses than they did in the late '70s/early '80s of my childhood.
Maybe through efforts like these, that can be turned around and girls can feel more empowered to use their brains for whatever career they desire.
Brownies and Juniors (400 total from each location) from the Girl Scouts Councils of Tropical Florida, Southeastern Michigan, Northeast Texas and Northern New Jersey will participate in track car racing via Girls’ Fast Track Races. Girls’ Fast Track Races is part of Ford’s commitment to STEAM education through its newly launched Ford STEAM Experience — a hub for creativity and learning. STEAM stands for science, technology, engineering, art and math. It’s a new take on the previous STEM, which left out art.
Through the program, girls...